iRacing partners with World of Outlaws

iRacing.com announced that they will become the the official World of Outlaws exclusive online racing partner.

The World of Outlaws is a North American Motorsports sanctioning body that is sanctioning the national tour of sprint cars called the World of Outlaws Sprint Car Series and the national tour of late model called the World of Outlaws Late Model Series. These dirt track racing series are owned and operated by the World Racing Group who host the largest dirt track championship in the United States.

This agreement brings the iRacing online racing simulation service together with North America’s premier real world dirt track racing series.

We couldn’t be happier than to be associated with the World of Outlaws at the dawn of our online dirt racing feature,” says Steve Myers, Executive Vice President and Executive Producer for iRacing.com.  “iRacers around the world are already eager to try their hands at dirt racing, and our partnership with the World of Outlaws will ramp up their enthusiasm to another level.

 

This is really exciting news for WoO fans and competitors,” says Ben Geisler, Chief Marketing Officer of the World of Outlaws.  “iRacing is recognized around the world for delivering a remarkably authentic racing experience, and we can’t wait for our fans to see for themselves what it’s like to race our cars at legendary tracks like Eldora, Williams Grove, and Volusia Speedways.

The agreement is part of a long-term commitment by iRacing and the WoO sanctioning body to integrate their brands in the dirt and online racing communities. In partnership with World of Outlaws, iRacing plans to develop online versions of a variety of DIRTcar Racing series as a core element of its highly anticipated dirt racing feature that will be see its first content launched on March 29.

As part of the agreement, iRacing.com will sanction official World of Outlaws Sprint Car and Late Model online races, with live streaming of races by iRacing.com and DIRTvision.com and coverage of selected events on World of Outlaws websites.