Bsimracing Sim Racing Resources and News for the racing enthousiast.
It has been a while since we last heard of some new Sim Racing related news from Logitech.
Back in June, Logitech announced a Multi-year partnership with McLaren to continue building out the Logitech McLaren G Challenge and expand to include new products and experiences.
The press-release stated the following:
As McLaren Racing’s Official Gaming Peripherals Partner, Logitech G will collaborate with McLaren to create advanced sim racing accessories, which will be engineered to McLaren’s rigorous standards, fulfilling the requirements of professional drivers, racing enthusiasts, and McLaren fans. Designed to enhance gameplay and deliver an authentic McLaren Racing experience, these new products will bring the excitement of the track to homes and training facilities globally.
With continuous innovations in G Challenge combined with next-generation products on the horizon, Logitech G and McLaren Racing are poised to elevate sim racing to new heights, delivering on the shared vision: push boundaries, deepen fan engagement, and shape the future of sim racing.
After successfully hosting the Forza Motorsport Logitech McLaren G Challenge sim racing championship, it seems that Logitech is now getting ready to launch a new hardware product featuring the Papaya brand logo.
With the bold statement “The next era of sim racing begins.” Logitech has teased a new product via its social media channels.
While it is unclear what the teaser represents, it does feature the McLaren logo. This could indicate that Logitech has partnered with Logitech in an exclusive branding deal, and might explain why Fanatec stopped selling its popular McLaren 720S GT3 wheel.
A few days ago, Logitech also teased a new wheel that will be revealed during the Logitech Play livestream event via Logitech G’s YouTube channel on September 17. That is when we most likely will receive more details regarding the McLaren teaser.
Official Webpage – www.logitechg.com
