Prodrive Is Creating The World’s Most Beautiful Simulator

Prodrive Simulator

Real-world motorsport fans will undoubtedly be familiar with the Prodrive name. This British motorsport and advanced engineering group is based in Banbury, Oxfordshire and is owned by its founder and chairman, David Richards.

Prodrive first became well known for its involvement in the BAR Formula 1 team, and the World Rally Championship with the Subaru World Rally Team, developing championship-winning cars for Colin McRae, Richard Burns, and Petter Solberg, Today the company’s motorsport manufacturer programs include Aston Martin Racing, Bahrain Raid Xtreme ( Dakar) and the FIA World Rally-Raid Extreme E championship.

Last year, David Richards approached the British CALLUM design and engineering business headed by the renowned automotive designer, Ian Callum. The company was previously closely involved in the Prodrive Dakar project and is now asked to create some concepts of a designer sim racing cockpit that will set new standards in design and which is as much a piece of art as it is technically advanced.

The design will use a mixture of natural materials and carbon composites to create a piece of designer furniture that would take pride of place in any home or venue. If all goes as planned, the first Prodrive racing simulators will be manufactured at the company’s headquarters in Banbury, UK, and will be available in the Summer.

David Richards said: Most racing simulators on the market today are very functional but not particularly attractive. What I wanted was something that was more like a piece of modern art; something you would be proud to have on display in your home like a grand piano or sculpture, indeed something that would not look out of place in a gallery of contemporary art.

Ian Callum said: Designing the simulator was a great opportunity to create something technically stimulating as well as visually abstract.

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