Real Racing 3 the Mobile game with a real Porsche licence.
To celebrate the return of Porsche to the FIA World Endurance Championship (WEC) and the 24 Hours of Le Mans the Real Racing 3 mobile game version 2.2.0 for iPhone, iPod touch, iPad and Android devices makes use of Electronic Arts exclusive Porsche Licence to bring you the “Road to Le Mans” special bonus feature. The “Road to Le Mans” race series presents a special challenge where you can drive the 911 RSR on the Spa and Silverstone tracks.
Great!… or not so?
While all the serious simulator and racing games developers out there have to revert to the RUF licence as a substitute, because of the exclusive Porsche license owned by Electronic Arts, we see the Porsche 911 RSR appear on a … Smartphone and tab. Porsche still embraces Electronic Arts to bring the Porsche’s to the virtual world by means of the mass marketing of the casual gamer on mobile devices. Doing so, leaving its real fans that often participate in virtual Motorsport events, standing in the cold. Electronic Arts are holding a contractual agreement with Porsche requiring other companies to sub-license the cars from them, making it a lucrative business while they will negotiate the price and agreements. When looking back at the recent history of EA it is clear that the license deal is merely used to hold of titles such as Forza and Gran Turismo as content competitors. To somehow disguise this behaviour they prefer to use the license in games such as Real Racing 3, where they have no impact on the Console or PC market. A real shame to say the least.
With modern Racing games and Simulators promoting Motorsport to the public and therefore keeping the branding, magic and childhood dreams of supercars alive, Porsche still decides that the iPhone for my wife and my mother are a better platform to showcase a game on representing their brand.
Its a money driven world out there and EA runs their business as they see fit, but we don’t have to like them for it.
|Official Webpage – who cares…