Comments In News

SimBin Studios Returns


SimBin Studios Returns

Names like GTR, GTR2, GT Legends, and the Race07 Series will forever be synonymous with Sim Racing. All these popular titles were products of the former Swedish Simbin development studio.

Back in September of 2014, after a bankruptcy, Simbin Studios closed its doors. It was a sad day for the Sim Racing Community. A few days later, former Simbin Licencing manager Jay Ekkel announced that the studio would continue developing under a new name and at a new location. Sector3 Studios was born and would continue the work where Simbin left off. A team of former Simbin staff continued the development of the free2play RaceRoom Racing Experience simulator.

Now the Simbin name returns to the industry. The new development studio will be based in a brand new UK office in the North-West of England and will be headed by former Sony Interactive Entertainment Europe and Route 1 Games producer, Allan Speed. The new Simbin will partner up with the existing Sector3 Studios development team to focus mainly on cross-platform racing games.

Back in February,  Simon Lundell, who was also a former staff member of the Swedish developer already announced that he would be heading a new developer startup called Tiny Feet Studios and would release a new installment of the now 11-year-old but popular Simbin GT Legends Racing Simulator. It is not yet clear if these two announcements are related.

Press Release:

New Start, New Location for SimBin Studios


SimBin Studios, renowned for their racing games is back in business with a brand new UK office in the North-West of England. The Studio is to be headed up by industry veteran, Allan Speed and in collaboration with Sector3 Studios. The focus will be on developing cross-platform titles for the current and next-gen platforms, primarily in the racing genre.


‘We are extremely excited to announce the collaboration with newly formed SimBin Studios UK being headed up by Allan, his industry knowledge and talent network will provide the perfect spring board for our future strategy and let’s not forget the revival of the Simbin name which has a long, rich and successful heritage in delivering some of the best racing titles to date’ said Chris Speed, CEO of Sector3 Studios.


Sector3 Studios and Simbin Studios UK have also partnered up with racing driver Mathias Lauda to provide his expertise, insight, and support for their up and coming racing projects.


Mathias Lauda is an Austrian race driver and is the son of three-time Formula One world champion Niki Lauda.


Sector3 Studios AB is a Swedish game developer currently working on RaceRoom Racing Experience, a F2P title available on Steam and committed to the creation of realistic championship experiences for motorsport series worldwide, including; DTM, ADAC GT Masters, and the WTCC.

For more information contact: